# Acceleration

Now that Fudge has analyzed your site, it's ready to apply performance best practices.

# 1. Quantify the value of Fudge

We run an A/B test to measure Fudge's impact on site speed and conversion rate. Our powerful reporting and alerts lets you keep an eye on your site speed.

Our A/B testing tool is built in and automated, giving you complete control over the roll-out of Fudge. You can choose to roll out Fudge to 100% of your traffic, or to a small percentage of your traffic.

Most customers roll out Fudge to 50% of their traffic, this allows us to get to a statistically significant result in the shortest time frame. Once we've collected enough data comparing your site with and without Fudge, you'll be able to see the impact of Fudge on your site speed and conversion rate.

# 2. Roll out Fudge to 100% of your traffic

Once you've seen the impact of Fudge on your site speed and conversion rate, you can choose to roll out Fudge to 100% of your traffic. Most customers do this after proving that they get a return on investment from Fudge. Some chose to roll out Fudge to 100% of their traffic before reaching a statistically significant result in order to get speed improvements to all their customers are soon as possible.