# Data Privacy

# Data privacy

The information that we collect is customer data agnostic. We don't collect any personal customer data in order to figure out which optimizations to apply. All the information we collect is specific to your site and publicly available.

We also don't collect personal customer data for analytics purposes. We collect performance metric data from each page loads and not personal information. When collecting geographic information in order to segment your data by country, we only collect country information, not data that can identify a user.

# For our Shopify customers

When collecting conversion information from Shopify we do store order details, but we only collect what Shopify allows us to collect in accordance with their policies.